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Creative Intelligence 
for a Living World

We design for the next era of spaces + creative systems — environments built to anticipate, inspire, and evolve with our shifting world.

A suite of visual brand systems developed for IBM Quantum, spanning digital, product and events.

Quantum Brand Ecosystem

Intro

Architectural Feature – Retail Experience – Future Sales Tool

Concept

Technology-Driven, Human-Centred

Stores worldwide

Stores

Events

Credits

Product Trial turned Experience: A Global Retail Interactive for On Running

Try On - Global Retail Interactive

Google

Fingerprinting Interior Spaces

Personalised Artwork

Collaboration

Can we measure the impact of design on our wellbeing? 🔬👀

Together with Google's Seed studio we conducted a public experiment at Milan Design Week to find the answer to this question.

Participants wore bracelets equipped with biometric sensors and embarked on a journey through a series of unique and stimulating interior spaces.

Their neuroaesthetic responses were recorded and transformed into watercoloured data-visualisations at the end of their visit.

To our surprise the results were strikingly personal, the response varied significantly from person to person across all spaces, which made the experience both personal and memorable and a great experiment to watch unfold.

Sensing Spaces

Nike

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Description

Responsive Environments

Modular by Design

Generative Surface

Seasonal Flexibility

Managed Globally

Managed Globaly

Live + Connected

Infused with AI

Get in Touch

Nike Rise: Intelligent Retail System - connects global fleet of stores and brand in realtime using Generative design + AI.

Rise: Intelligent Retail System

Cultural Impact at Scale

Adaptive Intelligence

The Universal Principle

An experiential hub where sport unlocks AI, transforming complex ideas into cultural impact.

IBM Sports Club

We design to fuel imagination + move minds.

Fusing creativity + technology to craft tomorrow’s brand solutions, experiences and storytelling.

Brand System

IKEA Space10

Speculative ideas around the themes of Playful Learning, Privacy + Trust, Health + Wellbeing

Everyday Experiments

Creative Intelligence for a Living World

FIELD.IO is a Global Creative, Design + Innovation Studio

We design to fuel imagination and move minds.
Fusing creativity + technology to craft tomorrow’s brand solutions, experiences and storytelling.

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