Commissioned by

Throughout an intense four year partnership with Meta’s Creative X team and fantastic collaborators, we dived deep into every aspect of the Meta Brand System.

The result is a project we are immensely proud to be a part of; a truly dimensional, global brand.

Cover

Intro

Visual Language

Textures

Credits

Exploring Meta’s new logo in materials and motion to reflect the infinite possibilities of a new era of social communication, and marking the transition from Facebook.

Core Expression

Dimensional Brand System

A New Dimension

Connecting Brands

Variety of Behaviour

Bringing purpose to Meta’s gradient backgrounds with a new dimensional colour theory that connects Meta’s apps across their ecosystem.  

Dimensional Colour

Meta 3D Toolkit

Library of Components

Material Palette

Spatial Layouts

Translating iconic UI elements into a three-dimensional library and toolkit — we assembled a system that adapts motion, lighting and materiality to any purpose, from functional to expressive.

3D Toolkit

Beyond Boundaries

Fluid Interfaces

Moving Between Worlds

Exploring how the brand comes to life in physical spaces, looking at dimensionality, materiality, and interaction.

Sensory Experiences

Reinforced With AI

We developed a range of tools and prototypes to address creative pain points across the business, from a bespoke spatial UI composer to AI-assisted interfaces for layouts, formats, and translations.