When Machines Begin to See Aesthetics
How generative systems evolve from tools of execution to partners of artistic intelligence, learning to interpret culture and propose aesthetics of their own.
How generative systems evolve from tools of execution to partners of artistic intelligence, learning to interpret culture and propose aesthetics of their own.
IBM AI Sports Club at The Park, our project with IBM, has been named a 2026 Effie Awards finalist in the US Experiential Marketing – Live category. Presented in Madison Square Park during the US Open, the activation brought IBM AI Sports Club to the city as a live public experience, where game data and imagination came together in new ways, allowing fans to engage with the sport. A lovely recognition for the work, the partnership, and everyone involved in making it happen.
FIELD.IO's founder, Marcus Wendt, built a studio where strategy takes shape through making. Since 2009, that way of working has shaped how the studio moves. This interview touches on that trajectory — how ideas take form, where timing breaks or accelerates them, and how certain approaches only reveal their value once the world catches up.
FIELD was named one of Fast Company’s Most Innovative Companies of 2026. A recognition of the work we've been building this past year — translating complex systems into experiences people can see, use, and engage with.
We'll be at Milan Design Week this year! Looking forward to seeing some of you there. Feel free to reach out if you'd like to meet.
The desire to reconnect in an age of perpetual connectivity shows up in everyday behaviour. People look for companionship, for help with coordination, and for ways to hold experience and share it. Design needs to address each of them.
The Intelligence Field is FIELD’s evolving record of designing with data, systems, and emerging technologies — sharing notes, experiments, and fieldwork from the worlds we help shape.