Circle
Networks in Focus
Year
2024An interactive storytelling experience, on Circle's financial infrastructure, the quiet machinery behind trillions in motion.
Context
Inside Circle's One World Trade Center HQ, guests and stakeholders needed a clearer way to understand the stablecoin ecosystem.
Approach
Live data, modular stories, and a unified visual system come together in an environment designed to make the ecosystem easier to explore and to support new narratives over time.
Impact
This gives Circle a clearer way to tell its story, helping audiences follow the ecosystem more easily and making its infrastructure feel within reach.
Branding a complex ecosystem
Complex stories require translating products, brands, and technical layers into a unified design logic. We shaped a single visual system to hold them, a shared language where infrastructure, live data, and real-world meaning could sit side by side and still feel like one piece.
Flexible narrative layers
At its core sits a modular presentation tool, designed for conversation. It shifts between narratives and audiences, creating tailored ways into the ecosystem, whether the room is hosting a partner meeting, a policy conversation, or a broader introduction to the business.
Live data, generative sound, and shifting colour bring the experience to life, making each visit feel responsive and pulling different parts of the network into focus.
Built to adapt over time
The experience is shaped as much by the people running it as the people standing in front of it. It senses movement and responds, shifting as visitors move through the space. Behind the screen sits a custom system, giving the team the controls to update stories, add new inputs, and grow the framework as the business does.
Circle’s Networks in Focus offers a more adaptive way to communicate financial infrastructure, where data, narrative, and audience context converge in a single environment that can expand over time.
Credits
Commissioned by
- Circle
Executive Creative Direction
- Marcus Wendt
Creative Direction
- Jack Grafton
Creative Lead
- Cristina Tarquini
Technical Direction
- Cornelius Carstens
Production
- Simon Brown
- Katrin Peters
Design
- Ina Kaller
- Tony Martinez
Motion Design
- Chris Jordan
Development
- Raphaël Améaume
- Leon Delaimy
- Katia Smet
- João da Fonseca
- Julian Hespenheide
Sound Design
- Jamie Teasdale
Communication
- Alexa Chirnoagă
