We partner with industry leaders and entrepreneurs to deliver an impactful return on investment.

79

connected stores

  • 5+ years to build
  • 1 centralised system

27+

connected stores

  • 2+ years to build
  • 6 interactive systems

Designed for Impact

Faster Deployment
No need to reinvent the system for every new space
Personalised Interaction
Use behavioural data to tailor experiences
Longer Engagement
Through better experiences, dwell time is increased
Live Iteration
A/B test displays, iterate on experiences, optimise for real use
Cost Efficiency
Reduce development costs by 60-70% compared to custom solutions

Publicity

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In Conversation with IBM on AI Sports Club

How do you make enterprise technology something people can actually experience? We sat down with Matthew Calkins, Director of Brand Identity and Brand Experience at IBM, inside the AI Sports Club in Boston to discuss our collaboration and how physical experiences can make complex technology tangible, playful, and easier to understand.

Sep 7, 2026

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Global Design Forum at London Design Festival

Senior Designer, Betty Zhiqin Lu, will join the Shared Intelligence panel at the Global Design Forum, exploring how designers can shape, question and choose when to engage with emerging technologies. Join her on 12 September at the V&A in London.

Sep 7, 2026

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Talk at Kyoorius Designyatra

Marcus Wendt, founder and CCO and Xander Marrit ECD at FIELD to speak at Kyoorius Designyatra 2026, India’s largest annual design conference, taking place from 10–12 September at Taj Cidade de Goa Horizon.

Sep 7, 2026

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FRAME Magazine Interview

What is AI's place in the world of luxury retail? In our latest conversation with FRAME, Marcus Wendt and Justin Crook explore what that means for luxury retail. The future of premium experiences may have less to do with adding more technology and more to do with making it almost disappear.

Jun 18, 2026

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Talk at Digital Design Days 2026

FIELD founder Marcus Wendt spoke at Digital Design Days Milano about designing the human layer around increasingly intelligent systems, exploring how complex technologies become intuitive, spatial, and emotionally legible experiences.

May 9, 2026

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IBM Think 2026

At Think 2026, we brought a selection of our work with IBM into view. It also gave us a moment to reflect on a partnership we’re proud of, one that has evolved over many years through trust, openness, and a shared interest in turning complex intelligence into something people can connect with more directly.

May 4, 2026