We partner with industry leaders and entrepreneurs to deliver an impactful return on investment.

79

connected stores

  • 5+ years to build
  • 1 centralised system

27+

connected stores

  • 2+ years to build
  • 6 interactive systems

Designed for Impact

Faster Deployment
No need to reinvent the system for every new space
Personalised Interaction
Use behavioural data to tailor experiences
Longer Engagement
Through better experiences, dwell time is increased
Live Iteration
A/B test displays, iterate on experiences, optimise for real use
Cost Efficiency
Reduce development costs by 60-70% compared to custom solutions

Publicity

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Rave LATE: FUTURES

November 2025

Our Creative Director Mike Hughes and Senior Designer Jann Choy joined Ravensbourne University for Rave LATE: FUTURES — an evening exploring the next wave of immersive design, AI, and emerging spatial experiences.

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IBM x Web Summit 2025

November 2025

We spent the week with IBM at Web Summit in Lisbon, bringing three AI Sports Club experiences to the floor and drawing a few thousand people into fast races, quick matches, and a steady stream of play. 🏎️

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✨ Spells Volume 2

October 2025

Honoured to be part of Spells Volume 2—a new anthology gathering prompts, techniques, and process notes from artists and designers working with AI.

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Code Crafted

October 2025

We’ve been featured in Code Crafted, a new design book from viction:ary exploring how generative tools are reshaping brand identity. Our submission unpacks the system behind our Festival of Architecture 2025 concept: a visual engine that turns architectural forms into adaptable, rhythm-based brand textures.

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Lecture at KTH Royal Institute of Technology

October 2025

Daan Rongen, Creative Developer at FIELD, spoke to KTH Royal Institute of Technology’s Interaction Design master’s cohort about ‘Stochastic UX’ — an exploration of how design evolves when systems take an active role in shaping the interaction.

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IBM x US Open

September 2025

Together with IBM, we brought the AI Sports Club at the US Open in NYC. 🗽 Over four days, more than 3,000 people played Calling the Shots, our AI-powered table tennis experience.