IBM AI Sports Club at The Park, our project with IBM, has been named a 2026 Effie Awards finalist in the US Experiential Marketing – Live category. Presented in Madison Square Park during the US Open, the activation brought IBM AI Sports Club to the city as a live public experience, where game data and imagination came together in new ways, allowing fans to engage with the sport. A lovely recognition for the work, the partnership, and everyone involved in making it happen.

FIELD.IO's founder, Marcus Wendt, built a studio where strategy takes shape through making.⁠ Since 2009, that way of working has shaped how the studio moves. This interview touches on that trajectory — how ideas take form, where timing breaks or accelerates them, and how certain approaches only reveal their value once the world catches up.

FIELD was named one of Fast Company’s Most Innovative Companies of 2026. A recognition of the work we've been building this past year — translating complex systems into experiences people can see, use, and engage with.

We'll be at Milan Design Week this year! Looking forward to seeing some of you there. Feel free to reach out if you'd like to meet.

Our Executive Creative Director, Xander Marrit, recently delivered a guest lecture at Goldsmiths, University of London, as part of the Applied UX Topics & Guest Lectures module within the MSc User Experience Engineering programme. Titled “Designing for What Comes Next: The Future of Interface,” the session explored how interface design is evolving in response to ambient computing, adaptive systems, and emerging forms of intelligence.

As part of GHARAGE’s Airport Futures: Responsive Retail research, our Creative Director, Justin Crook, shares our perspective on how responsive, AI-driven systems could shape the next chapter of airport retail.