We partner with industry leaders and entrepreneurs to deliver an impactful return on investment.
79
connected stores
- 5+ years to build
- 1 centralised system
27+
connected stores
- 2+ years to build
- 6 interactive systems
- Faster Deployment
- No need to reinvent the system for every new space
- Personalised Interaction
- Use behavioural data to tailor experiences
- Longer Engagement
- Through better experiences, dwell time is increased
- Live Iteration
- A/B test displays, iterate on experiences, optimise for real use
- Cost Efficiency
- Reduce development costs by 60-70% compared to custom solutions
Designed for Impact
Publicity
Code Crafted
October 2025
We’ve been featured in Code Crafted, a new design book from viction:ary exploring how generative tools are reshaping brand identity. Our submission unpacks the system behind our Festival of Architecture 2025 concept: a visual engine that turns architectural forms into adaptable, rhythm-based brand textures.
IBM x US Open
September 2025
Together with IBM, we brought the AI Sports Club at the US Open in NYC. 🗽 Over four days, more than 3,000 people played Calling the Shots, our AI-powered table tennis experience.
CXI
June 2025
At CXI — Europe’s leading conference on brand design — creative coder Guido Schmidt presented some of FIELD’s cutting edge processes in the emerging field of generative AI
Art Directors Club
May 2025
We were excited to present our work at the Art Directors Club (ADC) in Hamburg, Germany, bringing together over 800 leading figures in creative communication to learn about the future of design.
NYC x Design
May 2025
As artificial intelligence moves from the realm of science fiction into daily reality, how is it reshaping the future of design? FIELD leaders Marcus Wendt and Xander Marritt joined IBM in discussing our key role integrating AI into the heart of IBM’s design practice