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In Conversation with IBM on AI Sports Club
How do you make enterprise technology something people can actually experience? We sat down with Matthew Calkins, Director of Brand Identity and Brand Experience at IBM, inside the AI Sports Club in Boston to discuss our collaboration and how physical experiences can make complex technology tangible, playful, and easier to understand.
Sep 7, 2026
Global Design Forum at London Design Festival
Senior Designer, Betty Zhiqin Lu, will join the Shared Intelligence panel at the Global Design Forum, exploring how designers can shape, question and choose when to engage with emerging technologies. Join her on 12 September at the V&A in London.
Sep 7, 2026
FRAME Magazine Interview
What is AI's place in the world of luxury retail? In our latest conversation with FRAME, Marcus Wendt and Justin Crook explore what that means for luxury retail. The future of premium experiences may have less to do with adding more technology and more to do with making it almost disappear.
Jun 18, 2026
IBM Think 2026
At Think 2026, we brought a selection of our work with IBM into view. It also gave us a moment to reflect on a partnership we’re proud of, one that has evolved over many years through trust, openness, and a shared interest in turning complex intelligence into something people can connect with more directly.
May 4, 2026