FIELD founder Marcus Wendt spoke at Digital Design Days Milano about designing the human layer around increasingly intelligent systems, exploring how complex technologies become intuitive, spatial, and emotionally legible experiences.

At Think 2026, we brought a selection of our work with IBM into view. It also gave us a moment to reflect on a partnership we’re proud of, one that has evolved over many years through trust, openness, and a shared interest in turning complex intelligence into something people can connect with more directly.

FIELD.IO was at Pioneering Tomorrow at 180 Studios, where Xander Marritt, Executive Creative Director, and Justin Crook, Creative Director, joined Senses, Story, Science, a panel exploring how sensory design, behavioural insight, systems thinking, and AI are shaping more responsive spatial experiences.

IBM AI Sports Club at The Park, our project with IBM, has been named a 2026 Effie Awards finalist in the US Experiential Marketing – Live category. Presented in Madison Square Park during the US Open, the activation brought IBM AI Sports Club to the city as a live public experience, where game data and imagination came together in new ways, allowing fans to engage with the sport. A lovely recognition for the work, the partnership, and everyone involved in making it happen.

FIELD.IO's founder, Marcus Wendt, built a studio where strategy takes shape through making.⁠ Since 2009, that way of working has shaped how the studio moves. This interview touches on that trajectory — how ideas take form, where timing breaks or accelerates them, and how certain approaches only reveal their value once the world catches up.

FIELD was named one of Fast Company’s Most Innovative Companies of 2026. A recognition of the work we've been building this past year — translating complex systems into experiences people can see, use, and engage with.