IMI
A World Closer
Year
2025Narrative Intelligence: IMI news data reimagined as living brand environments.
Designed for IMI’s new Yas Island headquarters — a creative destination and a hub of innovative journalism in the Middle East.
Spaces for emotional connection
Visitors arriving at its Welcome Gallery experience two groundbreaking pieces conceptualised, designed, built, and installed on-site by FIELD.IO.
Translating IMI’s brand vision, ‘A World Closer,’ into a tangible emotive and informative brand spaces.
Translating IMI’s brand vision, ‘A World Closer,’ into a tangible emotive and informative brand spaces.
News-painted Earthscapes
An evolving collection of ambient AI-generated aerial landscapes born from data, where news events' geographic locations determine their corresponding biomes, create unique natural viewpoints that transform each news story's location into its authentic ecological character viewed from above.
Ai Global News Lens
Through a seamless blend of physical interaction and AI-driven content, we provided visitors to IMI with an immersive and meaningful way to engage with current events, via a unique global lens perspective.
A gesture-controlled, large-scale digital globe that allows you to navigate through AI-curated news narratives and their interconnections in real-time, delivering the 'overview effect' – that transformative shift in perspective where distant places feel intimately close and Earth appears as one unified, interconnected system – A World Closer.
A gesture-controlled, large-scale digital globe that allows you to navigate through AI-curated news narratives and their interconnections in real-time, delivering the 'overview effect' – that transformative shift in perspective where distant places feel intimately close and Earth appears as one unified, interconnected system – A World Closer.
Narrative Environments
A custom experience where AI curates and organises global news into dynamic clusters, surfacing the hidden threads between events across regions and timelines. An interconnected news landscape where stories from different corners of the globe come together to form new and unseen narratives.
We’re passionate about working with like-minded people and progressive brands, exploring design, innovation, and the future of brand storytelling.
If you agree, then get in touch.
If you agree, then get in touch.
Credits
Client
- IMI
Executive Creative Direction
- Marcus Wendt
Creative Direction
- Mike Hughes
Technical Direction
- Simon Brown
Visual Artist
- Jann Choy
- Grit Wolany
Senior Creative Developer
- Guido Schmidt
- Daan Rongen
- Raphaël Améaume
Lead Engineer
- Cornelius Carstens
Creative Development
- Ezekiel Aquino
- Riccardo Torresi
- Chelsi Goliath
Technical Director
- Jonas Otto
Creative AI Engineer
- Casper Wortmann
Senior Designer
- Audrey Ma
Design Lead
- Max Palmer
3D Artist
- Margot Hoffmann
- Julien Bauzin
- Matei Bacanu
- Max DXMIQ
Sound Design
- Jamie Teasdale
In Collaboration With
- Universal Design Studio
- Wiedemann Lampe
