FIELD.IO : IBM: Ferrari

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Year

2025

Pressure performance, precision intelligence, turning split-second inputs into lasting insight.

This is beyond a driving simulator, it’s a demonstration of speed + intelligence. When fans sit at the wheel, they grasp what we discovered with IBM + Ferrari — that dynamic intelligent systems can turn raw telemetry into rapid feedback + real-time understanding.

Real-Time Performance, Read at Full Speed

Every millisecond generates torrents of performance data—but speed means nothing without the intelligence to capture + translate it at performance pace.

Under the hood, watsonx tracks every input—braking, acceleration, steering angle—and interprets insights matched to the speed of the race.

Accelerating Mastery

We’re not just gathering numbers. The system sees + incorporates the nuance behind every surge, drift and correction.

The way your decisions accumulate, where you push, where you hesitate, is fed back as a deep learning experience.

What begins as a high-speed challenge becomes something more personal: a reflection of your racing instinct.

Experiences Built for Scale

FIELD is a leader in creative + technical development of scalable systems + experiences. We craft solutions that not only interpret live data with clarity, but adapt to new contexts + environments with a lightning-fast response.