FIELD.IO : IBM: Ferrari

Projects Profile Impact Practice Contact

Year

2025

High-speed performance and precision data. A scalable racing experience that reimagines Sports Intelligence.

When fans sit at the wheel of our immersive racing world, they grasp what we discovered with IBM × Scuderia Ferrari: dynamic intelligent systems can turn raw telemetry into rapid feedback and real-time understanding.

An Interface for Possibility

IBM needed a way to make its complex products feel human and engaging. AI Sports Club serves as their key interface.

Spanning fan experiences and industry applications, it demonstrates how intelligence can operate at scale, positioning IBM at the forefront of global technology leadership.

Scalability Made Personal

Our competitive multiplayer racer coexists with its race simulation twin, transforming a complex sport into a fun experience that people gravitate towards. From large executions race-side at the F1 Paddock to the event show floor, Ferrari Hyperdrive scales to any event or audience. The simulators immerse players in their own story, skill, data and performance mastery.

Intelligence at Race Speed

Every millisecond generates torrents of performance data, but speed means nothing without the intelligence to capture + translate it at performance pace. Under the hood, FIELD tracks every input—braking, acceleration, steering angle—and feeds it to IBM watsonx, where it is interpreted as personalised insights matched to the speed of the race.

Deep analytics pair with intuitive storytelling, giving fans a direct line to Scuderia Ferrari precision, racing instinct, and high-speed mastery.