FIELD.IO x On: Try On - Global Retail Interactive

Projects Profile Impact Practice Contact

Year

2022

Product trial turned experience: A Global Retail Interactive for On Running

When the world’s fastest-growing sports brand On Running first branched into physical retail, they partnered with fashion architects Specific Generic, tracking specialists Motion Metrix, and experience designers FIELD.IO, to create a store concept that seamlessly integrates architectural and digital experience – and that scaled from their NYC flagship to 20 retail outlets, pop-ups and events in the space of a year.

Architectural Feature – Retail Experience – Future Sales Tool

The Try On experience takes interactive retail to the next level:

Your running motion is analysed along a 12m track with markerless motion capture from three angles. A full biomechanical profile of your running gait is visualised as a digital artwork, analysis parameters, and product recommendations – pairing expert sales advice with data analysis and visualisation.

A smart database supports after sales and long-term customer relationships: when runners come back a few months after their purchase, a direct comparison shows them how the right shoe improves their performance.

Technology-Driven, Human-Centred

Centrepiece of the On NYC flagship store is a bespoke, swiss-engineered wall: with storage for all models and sizes on one side, and a modular digital-physical product display on the other. A high-density LED glows through a metal grid, creating a mesmerizing digital-physical effect – for which the visuals are specifically designed.

ON RUNNING, London Regent Street

Stores worldwide

NYC Flagship, New York, US
Beijing, China
London Harrods, United Kingdom
Shanghai Kerry Center, China
Shanghai TaiKoo Hui, China
Shanghai Mono #4 Iapm, China
Shenzen, China
Chengdu, China
Hangzhou, China
Tokyo, Japan
Zurich, Switzerland
Los Angeles, California, US