Adidas by Stella McCartney

Barricade SS15

Year

2015
A dynamic artwork where technical precision meets fluid elegance in collaboration with Made Thought for Adidas by Stella McCartney
A collection of print and motion graphics launched in two sets, timed with the Australian Open and the French Open.
Field
Field

Athletic Vitality

Dynamic flow fields, precisely mapped into the scene, emphasize Caroline Wozniacki’s powerful moves, creating a visual balance of technical precision and fluid elegance. The print and motion graphics launched in two sets, timed with the Australian Open and the French Open.
Field
Field

Credits

Executive Creative Direction

  • Marcus Wendt

Design & Animation

  • Paul Mumford

Producer

  • Maran Coates

Sound Design

  • Audionerve

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