Storytelling
Technical precision meets fluid elegance in the SS15 Barricade artwork, created by FIELD and Made Thought for Adidas by Stella McCartney.
Dynamic flow fields, precisely mapped into the scene, emphasize Caroline Wozniacki’s powerful moves, creating a visual balance of technical precision and fluid elegance. The print and motion graphics launched in two sets, timed with the Australian Open and the French Open.
Commissioned by
Adidas by Stella McCartney
Agency
Made Thought
Creative Director
Marcus Wendt
Design & Animation
Paul Mumford
Producer
Maran Coates
Sound Design
Audionerve