Visa

Global Rebrand

Year

2022
FIELD developed a collection of immersive imagery, each speaking to a different core Visa B2B attribute — speed, scale, security, and connectivity.
Field
The VISA Innovation Visuals make invisible aspects of the VISA Brand Identity visible.

They provide a broad range of formats as moving image and stills to be used in high resolution print campaigns to social media video clips.

Scale

Used in contexts where the scale & dimension of the VISA payments network has to be communicated.

Visual composition & the narrative represent an infinite flow of transactions and data.
Field

Speed

Used in contexts where speed & efficiency of the VISA payments network has to be communicated.

Visual composition & the narrative also represent reliability and precision.
Field
Security is used in contexts where the security & safety of the VISA payments network has to be communicated.

Visual composition & the narrative represent a shield that is build around a sphere to protect it.
Field

Connectivity

Visual composition & the narrative of the Connectivity visuals represent an insane amount of units participating in the VISA payments network and how they connect with each other.
Field

Particle System

Each particle acts as visual atoms that represent the Visa network in an abstract way. They can take any form or shape and show smart behavior driven by external or internal forces.
Field
Field

Credits

Executive Creative Direction

  • Marcus Wendt

Consulting

  • Vera-Maria Glahn

Creative Director

  • Paul Brenner

Executive Producer

  • Jamie Raap

Producer

  • Tom Feustel

Art Direction + Animation

  • Julien Bauzin
  • Margot Hofmans
  • Nico Le Dren
  • Julian Braun

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