For adidas Sustainability, FIELD.SYSTEMS directed the visual identity for a global innovation launch: combining Ultra High Resolution Drone photography with bespoke CGI Artworks, and footage shot in the secret labs, to tell the story of STAN SMITH MYLO™: the reinvention of an icon and the innovative process steps involved in producing a world’s first shoe that’s Made With Nature – Mycelium.
STAN SMITH MYLO™ – MADE WITH NATURE
The STAN SMITH MYLO™ concept shoe is a pinnacle exploration into creating products that are truly Made With Nature – using Mycelium, the complex latticework of underground Mushroom fibres.
A collaborative journey with adidas Sustainability to define a new visual language – future-positive metaphors for an evolving world, and a circular future.
Pioneering innovations made possible through partnerships with Mylo™, a sustainable alternative to leather and Bolt Threads™, a biotechnology company committed to creating next generation advanced materials.
A more renewable alternative, an ‘unleather’ – made from mushrooms that has rapid growth and scaling capabilities.
Taking inspiration from nature, from something that was billions of years in the making – Mycelium, in a resource constrained world, offers a glimpse into the future of material innovation: an End to Plastic Waste.
New Metaphors: For the Known and the Unknown
Understanding innovation – how fast-growing mushrooms can transform into a durable material – was our starting point:
The process steps of spawning, growth, harvest and process are transformed into new metaphors, and future-positive aesthetic – without giving away the secret recipe.
A Multi-Media approach to identity to convey science, nature and humanity – the known and unknown.
To document areas of natural beauty with aerial drone photography, in the middle of European winter and with travel restrictions worldwide, we tapped into FIELD’s global network of trusted collaborators: working with Japan-based SOS in Belair allowed us to utilise talent on the ground with no unnecessary travel accumulated.
adidas, ANNUAL REPORT 2020
adidas Global Brand Design
Executive Creative Direction
Raquel Caro Nuñez
Kling Klang Klong
Videography + Photography
SOS in Belair