Toyota

Unique Flow

Year

2022
An infinite, generative journey through minimal architectures and spatial drawings: interactive experience and print artworks, commissioned by Toyota for the launch of the C-HR model.
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Lights, mood, and colour palettes echo the visual impressions of urban environments, by day and by night.
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Shifting Sensorial Landscape

A continuous flow takes you through an ever-evolving environment, travelling on elegant calligraphic lines that trace along the features of the car. Each key press triggers an audio-visual event along the road – the atmosphere shifts every moment as sounds and visual impressions flash by, conveying the sensorial experience of driving in the city.
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Interactive Experience

At the Geneva Motorshow in March 2016, Unique Flow appeared as an interactive installation on Toyota’s stand, allowing visitors to play and share their own artworks.
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Credits

Creative Director

  • Marcus Wendt

Art Direction

  • Paul Brenner

3D Design

  • Dan Hoopert

Creative Code

  • Damien Mortini
  • Mark Lundin

Photography

  • James Medcraft

Sound Design

  • Simon Pyke

Producer

  • Valtteri Laihanen

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