Branding
Lights, mood, and colour palettes echo the visual impressions of urban environments, by day and by night. A continuous flow takes you through an ever-evolving environment, travelling on elegant calligraphic lines that trace along the features of the car. Each key press triggers an audio-visual event along the road – the atmosphere shifts every moment as sounds and visual impressions flash by, conveying the sensorial experience of driving in the city.
An infinite, generative journey through minimal architectures and spatial drawings: interactive experience and print artworks, commissioned by Toyota for the launch of the C-HR model.
At the Geneva Motorshow in March 2016, Unique Flow appeared as an interactive installation on Toyota’s stand, allowing visitors to play and share their own artworks.
Commissioned by
WeAreSocial
Creative Director
Marcus Wendt
Art Direction
Paul Brenner
3D Design
Dan Hoopert
Creative Code
Damien Mortini
Creative Code
Mark Lundin
Photography
James Medcraft
Sound Design
Simon Pyke
Producer
Valtteri Laihanen