Nike

Untouchable Speed

Year

2015
Untouchable Speed is a minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.
FIELD.IO worked with Nike on the new Global Design Directive for American Football – shifting the image of the sport from aggressive to strategic.
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Gear Up For Game Day

Following an intensive consulting and art direction phase, FIELD designed Nike’s Gear Up for Game Day campaign as a suite of films, retail installations, online and social media assets, to promote the NFL Games hosted at London’s Wembley Stadium in autumn 2015
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Field
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Credits

Executive Creative Direction

  • Marcus Wendt

Design & Animation

  • Paul Mumford
  • Julien Simshauser
  • Luke Hale
  • Ryan Dzierzek
  • Olof Storm

3D Artist

  • Paul Brenner

Sound Design

  • Jochen Mader

Producer

  • Valtteri Laihanen

Documentation

  • James Medcraft

Retail Design

  • Millington Associates

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