Nike
Untouchable Speed
Year
2015Untouchable Speed is a minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.
FIELD.IO worked with Nike on the new Global Design Directive for American Football – shifting the image of the sport from aggressive to strategic.
Gear Up For Game Day
Following an intensive consulting and art direction phase, FIELD designed Nike’s Gear Up for Game Day campaign as a suite of films, retail installations, online and social media assets, to promote the NFL Games hosted at London’s Wembley Stadium in autumn 2015
Credits
Executive Creative Direction
- Marcus Wendt
Design & Animation
- Paul Mumford
- Julien Simshauser
- Luke Hale
- Ryan Dzierzek
- Olof Storm
3D Artist
- Paul Brenner
Sound Design
- Jochen Mader
Producer
- Valtteri Laihanen
Documentation
- James Medcraft
Retail Design
- Millington Associates
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London
FIELD.IO Ltd
Hackney Depot 5 Sheep Lane
London E8 4QS, United Kingdom
Berlin
FIELD.IO Berlin GmbH & Co KG
Niemetzstraße 47–49
12055
Berlin, Germany