Nike

Track + Field

Year

2016
A dynamic video installation setting the scene at Nike’s Amsterdam Clubhouse.
An abstract brand film shown on a 15 metre long curved screen driven by athletic motion capture and dynamic Flyknit patterns, designed to amplify the reveal of Nike’s Olympic uniforms for Rio.
Field
Field
Field
Field

Credits

Executive Creative Direction

  • Marcus Wendt

Executive Producer

  • Vera-Maria Glahn

Art Direction

  • Olof Storm

Design & Animation

  • Michael Parker
  • Dan Hoopert

Producer

  • Maran Coates

Sound Design

  • Jamie Teasdale

Documentation

  • Aad Hoofendoorn

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