Brand Expression
Athletic Motion + Dynamic Patterns
A dynamic video installation on a 15m curved screen, setting the scene at Nike’s Amsterdam Clubhouse. An abstract brand film driven by athletic motion capture and dynamic Flyknit patterns, designed to amplify the reveal of Nike’s Olympic uniforms for Rio.
Creative Director
Marcus Wendt
Executive Producer
Vera-Maria Glahn
Art Direction
Olof Storm
Design & Animation
Michael Parker
Design & Animation
Dan Hoopert
Producer
Maran Coates
Sound Design
Jamie Teasdale
Documentation
Aad Hoofendoorn