Making of: Think 2019 Design Process
Year
20236 months of work, countless ideas, 1000+ styleframes to develop 7 coherent visual systems for IBM’s think 2019 identity
Each system represented a specific exhibition campus, often aligning with a business unit, area of technology or more general topics such as community + partners.
In the video above you see the evolution of ideas – often starting from single ideas, growing into complex visuals, then being cut back and refined into the final aesthetic.
In the video above you see the evolution of ideas – often starting from single ideas, growing into complex visuals, then being cut back and refined into the final aesthetic.
