Lucient
Experiential Spaces
Year
2026Lucient is the OS for physical space helping brands build environments that respond, adapt, and scale.
Context
Brands invest heavily in experiences that can't understand what's working, adapt to different products and events, or share knowledge between locations.
Approach
Lucient provides the foundation to build any spatial brand experience, orchestrating light, sound, generative visuals and content across any surface. One platform, managed in real time, from a single screen to an entire building.
Impact
Already proven across Nike's global flagships, On Running's 35+ stores, 113 Spring in New York, and recognised by Fast Company's Most Innovative Companies.
Experiences that reshape themselves
Lucient is a foundation that supports any creative vision, from a generative art installation to an interactive product ritual to a full sensory environment. The same platform handles a retail launch, a wellness experience, and a community event, without rebuilding between them. Over time, the space develops a repertoire rather than a single trick.
One platform, any scale
Lucient is modular; it handles sensors, experience orchestration, generative visuals, adaptive audio, lighting, and environmental control. Start with what you need. Scale from there. A shared structure that adapts to local conditions without losing consistency across locations.
Understanding what works
Most physical spaces operate without clear feedback despite high investment. Lucient builds a live read of movement, attention, interaction, and atmosphere, bringing the level of visibility expected from digital into physical environments.
Sensing without seeing
All intelligence runs on-device. No personal data leaves the space. Lucient reads patterns of presence and behaviour without recording identity. It understands what's happening in a room without ever knowing who's there.
Built through use, not theory
→ Nike's global retail system: generative content running live across 94+ stores.
→ On Running adaptive experiences: scaled to 35+ locations worldwide.
→ 113 Spring personalisation at scale: a space in New York calibrated to circadian rhythm, visitor flow, and ambient conditions.
→ Recognised as one of Fast Company's Most Innovative Companies in Retail 2026.
Lucient comes from years of building these systems and identifying the shared layer that connects them.
→ On Running adaptive experiences: scaled to 35+ locations worldwide.
→ 113 Spring personalisation at scale: a space in New York calibrated to circadian rhythm, visitor flow, and ambient conditions.
→ Recognised as one of Fast Company's Most Innovative Companies in Retail 2026.
Lucient comes from years of building these systems and identifying the shared layer that connects them.
The way physical spaces are built hasn’t caught up with how they’re used. Lucient closes that gap. If this is relevant to what you’re building, let’s talk.
