Storytelling

Adidas by Stella McCartney

Barricade SS15

Technical precision meets fluid elegance in the SS15 Barricade artwork, created by FIELD and Made Thought for Adidas by Stella McCartney.

Dynamic flow fields, precisely mapped into the scene, emphasize Caroline Wozniacki’s powerful moves, creating a visual balance of technical precision and fluid elegance. The print and motion graphics launched in two sets, timed with the Australian Open and the French Open.

Field
Field
Field
Field

Commissioned by

Adidas by Stella McCartney

Agency

Made Thought

Creative Director

Marcus Wendt

Design & Animation

Paul Mumford

Producer

Maran Coates

Sound Design

Audionerve