Brand Expression

GF Smith

10000 Digital Paintings


Invited to inspire the design community about the unlimited possibilities of digital print and generative design, each sleeve features a different view of a hypercomplex sculpture.
Nominated for the Designs of The Year 2012 by the London Design Museum.

Generative Design meets Digital Print in these 10,000 unique cover artworks for GF Smith’s legendary paper brochures.

Commissioned by

SEA Design


SEA Design

Thanks to

Dean McNamee

Creative Director

Marcus Wendt

Project Management

Vera-Maria Glahn