IBM

Observability Solutions

Year

2025
Opening space for meaningful dialogue at the forefront of technological innovation.
Field
Transforming complex IT systems into a clear + engaging narrative, offering rich exploration + storytelling through gestural interaction.
Field
Field
Field

One Environment, Multiple Perspectives

We uncovered beautiful metaphors that not only convey complex subject matters, but transform to showcase multiple products through different perspectives.

Flexible Architecture

The result is a modular environment that can be re-arranged and perceived in new ways to tell new stories, allowing for a truly scalable interactive experience.

Interactive Storytelling

Through tangible interaction with structure, space, and perspective, users are given the power to turn complexity into engaging stories + memorable moments.
Field
A look at how AI can elevate play — not by replacing the human element, but by recognising and amplifying it.
Field
We’re passionate about working with like-minded people and progressive brands, exploring design, innovation, and the future of brand storytelling.
If you agree, then get in touch.

Credits

Created by

  • FIELD.IO

Client

  • IBM

Executive Creative Direction

  • Xander Marritt

Creative Direction

  • Mike Hughes
  • Max Palmer

Production

  • Kerem Demirayak

Design

  • Gianluca Monaco
  • Audrey Ma
  • Max Palmer
  • Ray Chong

Motion Design

  • Sam Care
  • Julien Bauzin

Development

  • Gianluca Monaco
  • Yi-Wen Lin
  • Daan Rongen
  • Cornelius Carstens
  • Andy Duboc

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