Experiential
For Lululemon’s new flagship store in Regent Street, FIELD have created a playful and poetic interactive yoga experience, to stimulate your senses and make you feel the energy within. On a larger-than-life screen, your poses and movements transform into dynamic and ephemeral sculptures of colour.
The installation pulls you away from the buzz of the city for a moment – finding stillness, happiness, and having fun moving in Lululemon apparel.
Commissioned by
Lululemon
Creative Director
Marcus Wendt
Producer
Maran Coates
Developer
Frank Reitberger
Developer
Felix Faire
Developer
Maik Gross