Nike

Force of Nature

Year

2022
An interactive running experience that transforms you into a Force of Nature.

Using Kinect interaction and a treadmill fitted with custom sensors, the installation takes the runner through a journey of immersive visual effects that amplify the feeling of getting into the flow of running.

Created for the April 2015 Nike Innovation Summit at Truman Brewery, London.
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Credits

Creative Director

  • Marcus Wendt

Project Management

  • Vera-Maria Glahn
  • Maran Coates

Electronics

  • Andrea Cuius
  • Laurence Symonds

Software Development

  • David Li

Sound Design

  • Studio Kamp

Documentation

  • James Medcraft

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