Interactive
Brand Expression
Brand
Using Kinect interaction and a treadmill fitted with custom sensors, the installation takes the runner through a journey of immersive visual effects that amplify the feeling of getting into the flow of running.
Created for the April 2015 Nike Innovation Summit at Truman Brewery, London.
An interactive running experience that transforms you into a Force of Nature.
Commissioned by
Nike EHQ
Creative Director
Marcus Wendt
Project Management
Vera-Maria Glahn
Project Management
Maran Coates
Electronics
Andrea Cuius
Software Development
David Li
Electronics
Laurence Symonds
Sound Design
Studio Kamp
Documentation
James Medcraft