Microsoft

Responsive Potential

Year

2022
An interactive and immersive light installation, proposing new metaphors for speed and agility, connectivity and volume.

The Cloud as a thinking architecture of light.
The unimaginable complexity of cloud-based systems is condensed into a powerful narrative of cause and effect: A minimal design of travelling light signals illustrates how the system responds to an individual’s actions – on demand, localised, at speed of light.

The new complexities of our world, played out on a minimalist stage, made tangible as an intuitive experience.
Field

Experience Cloud Intelligence

Responsive Potential was commissioned as an artistic case-study of Microsoft Azure running SAP, illustrating how supply chains become responsive, agile and on-demand when run in the cloud.

The digital transformation of retail, made experienceable.
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Field
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Credits

Creative Director

  • Marcus Wendt

Producer

  • Alice Shaughnessy

Software Development

  • Jonas Otto

Design & Animation

  • Julien Bauzin
  • Arnoud Peron
  • Fernando Magalhães

Spatial Design

  • Matteo Fogale

Sound Design

  • Jochen Mader

Lighting Consultant

  • Andrea Cuius

Documentation

  • Creative Capture Media

Structural Build

  • Commission by you

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