Microsoft
Responsive Potential
Year
2022An interactive and immersive light installation, proposing new metaphors for speed and agility, connectivity and volume.
The Cloud as a thinking architecture of light.
The Cloud as a thinking architecture of light.
The unimaginable complexity of cloud-based systems is condensed into a powerful narrative of cause and effect: A minimal design of travelling light signals illustrates how the system responds to an individual’s actions – on demand, localised, at speed of light.
The new complexities of our world, played out on a minimalist stage, made tangible as an intuitive experience.
The new complexities of our world, played out on a minimalist stage, made tangible as an intuitive experience.
Experience Cloud Intelligence
Responsive Potential was commissioned as an artistic case-study of Microsoft Azure running SAP, illustrating how supply chains become responsive, agile and on-demand when run in the cloud.
The digital transformation of retail, made experienceable.
The digital transformation of retail, made experienceable.
Credits
Creative Director
- Marcus Wendt
Producer
- Alice Shaughnessy
Software Development
- Jonas Otto
Design & Animation
- Julien Bauzin
- Arnoud Peron
- Fernando Magalhães
Spatial Design
- Matteo Fogale
Sound Design
- Jochen Mader
Lighting Consultant
- Andrea Cuius
Documentation
- Creative Capture Media
Structural Build
- Commission by you
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