Meta
Core Expression
Year
2021We helped launch the Meta brand with an expressive new logo, working closely alongside their Creative X Team and Saffron Consultants through a meticulous collaboration.
Meta Environments
The expression, motion behaviour, and liminal materiality of the logo echoes Meta’s vision for the future — a place where physical and virtual spaces are both symbiotic and fluid.
Infinite Dimensionality
Seamlessly transitioning from 2D to 3D and taking on multiple textures, the logo signals the boundless creativity of what can be built within the Metaverse.
Credits
Executive Creative Direction
- Marcus Wendt
- Mike Hughes
Creative Director
- Paul Mumford
Producer
- Alice Shaughnessy
- Tom Feustel
- Marika May
Art Direction
- Julien Bauzin
3D Artist
- Nico Le Dren
Design & Animation
- Maxim Kroft
- Yaroslav Svyatykh
- Maxim Meshkov
- Axel Schoterman
- Misha Shyukin
