Core Expression

We helped launch the Meta brand with an expressive new logo, working closely alongside their Creative X Team and Saffron Consultants through a meticulous collaboration.

The expression, motion behaviour, and liminal materiality of the logo echoes Meta’s vision for the future — a place where physical and virtual spaces are both symbiotic and fluid.

Seamlessly transitioning from 2D to 3D and taking on multiple textures, the logo signals the boundless creativity of what can be built within the Metaverse.