Lululemon

Commissioned by

Executive Creative Direction

Producer

Developer

 at Lululemon’s Regent Street flagship.

For Lululemon’s new flagship store in Regent Street, FIELD have created a playful and poetic interactive yoga experience, to stimulate your senses and make you feel the energy within. On a larger-than-life screen, your poses and movements transform into dynamic and ephemeral sculptures of colour. The installation pulls you away from the buzz of the city for a moment – finding stillness, happiness, and having fun moving in Lululemon apparel.

Lululemon: Finding Stillness

A playful invitation to pause and move

For Lululemon’s flagship store on Regent Street, we created an interactive yoga experience that invites visitors to take a moment away from the pace of the city and explore how movement makes them feel.

On a larger-than-life screen, their poses and gestures become shifting sculptures of colour, creating an immediate, playful connection between body and image.

Designed to encourage participation and discovery, the installation gives visitors space to stretch, find stillness and enjoy moving in Lululemon apparel, bringing the brand’s focus on physical wellbeing into the store experience.

Credits

A playful and poetic interactive yoga experience

Production

Development