Lululemon

Finding Stillness

Field

Year

2017
For Lululemon’s new flagship store in Regent Street, FIELD.IO have created a playful and poetic interactive yoga experience, to stimulate your senses and make you feel the energy within.
On a larger-than-life screen, your poses and movements transform into dynamic and ephemeral sculptures of colour.

The installation pulls you away from the buzz of the city for a moment – finding stillness, happiness, and having fun moving in Lululemon apparel.
Field
Field
Field

Credits

Commissioned by

  • Lululemon

Executive Creative Direction

  • Marcus Wendt

Producer

  • Maran Coates

Developer

  • Frank Reitberger
  • Felix Faire
  • Maik Gross

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