Experiential
Immersive Experience
Interactive
Experience
Installation
Sculpture
Responsive Potential
An interactive and immersive light installation, proposing new metaphors for speed and agility, connectivity and volume.
The unimaginable complexity of cloud-based systems is condensed into a powerful narrative of cause and effect: A minimal design of travelling light signals illustrates how the system responds to an individual’s actions – on demand, localised, at speed of light.
The new complexities of our world, played out on a minimalist stage, made tangible as an intuitive experience.
The Cloud as Thinking Architecture of Light.
Experience Cloud Intelligence
Responsive Potential was commissioned as an artistic case-study of Microsoft Azure running SAP, illustrating how supply chains become responsive, agile and on-demand when run in the cloud.
The digital transformation of retail, made experienceable.
Commissioned by
Momentum Worldwide
Creative Director
Marcus Wendt
Producer
Alice Shaughnessy
Software Development
Jonas Otto
Design & Animation
Julien Bauzin
Design & Animation
Arnoud Peron
Design & Animation
Fernando Magalhães
Spatial Design
Matteo Fogale
Sound Design
Jochen Mader
Lighting Consultant
Andrea Cuius
Documentation
Creative Capture Media
Structural Build
Commission by you