Diesel
New Natures SS16
Year
2016New Nature A second series of films commissioned by Diesel
Continuing the theme of New Natures, six individual films pick up on the obsessions of our digital culture, and mimic visual mechanisms that have become part of our culture – through minimal graphical interventions on lush tropical scenery.
Concept
The way we struggle to switch off, even in the most captivating surroundings.
The Facebook envy triggered by your co-workers’ holiday snaps.
The way we “travel” on Street View without leaving our swivel chairs.
The way natural beauty isn’t good enough without a filter on it.
The way we want to earn points even for getting out of bed.
Credits
Videography + Photography
- James Medcraft
Effects Development
- David Li
Design & Animation
- Olof Storm
- Matt Frodsham
- Dan Hoopert
- Ryan Dzierzek
- Matteo Zamagni
Sound Design
- Simon Pyke
Producer
- Maran Coates
