113 Spring
Generative Brand Expressions
Year
2025A living visual identity that can flex seamlessly across digital, physical and sensory expressions.
113 Spring needed a way to express its brand coherently across digital, spatial, and physical mediums, while keeping it adaptable enough to evolve with time, mood, and community.
Inspired by biophilic design, the system embraces colour, movement, and light to create an optimistic, emotionally rich take on wellbeing. A brand language that feels alive and human.
Generative Brand System
Our generative brand system provides a living identity that maintains visual coherence while flexing dynamically across channels and experiences. It bridges the rational need for consistency with the emotional need for freshness and presence.
Living Identity Portraits
A generative portrait system that celebrates the evolving community behind 113 Spring. From long-term team members to visiting collaborators, each visual is uniquely generated using the brand’s core language of colour, motion, and light, creating a living archive of the people shaping the space.
The result is a responsive brand identity that evolves with community and the space itself — bridging emotion, environment and design into a unified, ever-changing experience.
Credits
Created by
- FIELD.IO
Client
- 113 Spring
Executive Creative Direction
- Marcus Wendt
Creative Direction
- Justin Crook
Executive Production
- Xavier Boivin
Product Direction
- Simon Brown
Technical Direction
- Cornelius Carstens
Art Direction + Design
- Derya Ermetin
- Jann Choy
- Tsingyun Zhang
Creative Development
- Raphaël Améaume
Development
- Leon Delaimy
- Tjaša Šinkovec
- Daan Rongen
Motion Designer
- Nike Kuschick
Motion Design
- Samuel Lewek
Communication
- Alexa Chirnoagă
- Ana Morais
In Collaboration With
- 113 Spring
- Snøhetta
- Modem
