“Every day, we produce two and a half quintillion bytes of data. It is the raw material of our digital society, the most powerful natural resource on earth.

But all the data in the world means nothing if we can’t refine it, trust it and transform it into insight. To see patterns, to anticipate change and give us the confidence to act.”



As visual identity for the AI + Data campus at IBM’s Think conference, Generation is inspired by the vast quantities of information processed by the powerful systems of IBM Watson. Millions of data points, at first seemingly uncontrollable, until patterns, structure and insight emerges.


As part of the content produced for THINK 2019, IBM created a number of case studies to showcase how their technologies are enabling business growth.

Acting on Insight looks at how businesses are using AI, alongside greater understanding of their data, to improve customer service, provide security in the food supply chain and react to natural disasters.

In Collaboration With

IBM Brand Experience and Design

Creative Director

Marcus Wendt


Alice Shaughnessy

Design & Animation

Dan Hoopert

Design & Animation

Fernando Magalhães

Executive Producer

Norra Abdul Rahum

Sound Design