IBM

Sevilla FC

Year

2025
Natural interfaces, intelligent outcomes, revealing human intention through AI insight.
Field
Foosball meets professional scouting for IBM's Sevilla FC partnership. Through natural gameplay, participants discover IBM's analytical power in their own playing patterns. Creating an experience that transforms abstract technology into personal fascination.
Field
Field

Creative Studio Meets Technical Partner

FIELD operates where creative vision meets technical execution. We design and build—from initial creative strategy through to developing custom AI, training computer vision models that read both gameplay metrics + behavioural patterns.
The result: an intelligent foosball table that transforms casual gameplay into deep + personal scouting analysis.
Field

Authentic Engagement Through Intelligent Personalisation

When personalisation feels accurate, engagement becomes authentic. Technology that understands individual behaviour transforms abstract capabilities into personal obsessions.

Watch someone discover they're a "Tactical Mastermind." The shift is immediate—from casual participant to invested advocate. They photograph their results, text friends, return the next day to compare with colleagues.
Field
The most powerful interfaces disappear—creating perfect reflections that transform curiosity into connection.
Field
We believe in technology as a tool to help us connect + find solutions that allow the future to feel tangible.

If you agree, then get in touch

Credits

Created by

  • FIELD.IO

Client

  • IBM

Executive Creative Direction

  • Marcus Wendt
  • Xander Marritt

Creative Direction

  • Jack Grafton

Technical Direction

  • Jonas Otto

Production

  • Kerem Demirayak
  • Xavier Boivin

UI/UX Design

  • Betty Lu
  • Ray Chong

AI Development

  • Casper Wortmann
  • Thomas Groenewegen

Development

  • Bruno Imbrizi
  • Andrew Nelson
  • Ezekiel Aquino
  • Andy Duboc

Motion Design

  • Max Palmer

3D Design

  • Sam Care
  • Max DXMIQ

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