Design Research
New Nature
A second series of films commissioned by Diesel. Continuing the theme of New Natures, six individual films pick up on the obsessions of our digital culture, and mimic visual mechanisms that have become part of our culture – through minimal graphical interventions on lush tropical scenery.
The way we struggle to switch off, even in the most captivating surroundings.
The Facebook envy triggered by your co-workers’ holiday snaps.
The way we “travel” on Street View without leaving our swivel chairs.
The way natural beauty isn’t good enough without a filter on it.
The way we want to earn points even for getting out of bed.
Commissioned by
Diesel S.p.A
Marcus Wendt
Videography + Photography
James Medcraft
Effects Development
David Li
Design & Animation
Olof Storm
Design & Animation
Matt Frodsham
Design & Animation
Dan Hoopert
Design & Animation
Ryan Dzierzek
Design & Animation
Matteo Zamagni
Sound Design
Simon Pyke
Producer
Maran Coates