Diesel

Diesel S.p.A

A second series of films commissioned by Diesel

Continuing the theme of New Natures, six individual films pick up on the 

 that have become part of our culture – through minimal graphical interventions on lush tropical scenery.

https://www.field.io/project/new-natures-ss16

The way we struggle to switch off, even in the most captivating surroundings.


The Facebook envy triggered by your co-workers’ holiday snaps.


The way we “travel” on Street View without leaving our swivel chairs.


The way natural beauty isn’t good enough without a filter on it.


The way we want to earn points even for getting out of bed.

Six individual films pick up on the obsessions of our digital culture