Adidas

Running Lab

Year

2022
An interactive in-store running installation through the streets of London & Beijing.
Field
Field
Generating unique running experiences in real-time by using and deconstructing data sets of city photographs, graphics & typographic elements.
Field

Generative Retail Experience

FIELD.IO designed and implemented a dynamic generative system to create an entirely new type of running experience for retail. In store, visitors are invited to step on a treadmill which is connected to the visual display. Body tracking sensors capture direction and speed, whilst adidas in-house system, Run Genie, captures additional measurements.

New Cityscapes

Whilst running, custom photo datasets, type, graphics and procedural elements are all used to create new visions to the city in real-time.
Field
Field
Field

Virtual Landmarking

The runner’s path leads through famous landmarks, calm and quiet parks with colourful flowers, as well as through the vibrant streets of the lively boroughs. In London, the journey shifts from Hackney, to St. Pauls via Brixton. In Beijing, from the grandeur of the Forbidden City to the street scenes of the Imperial Academy & Wudaoying.
Field
Field
Field

Tech Architecture

The custom developed software creates abstracted versions of real world locations and to fill them with life by defining ranges of photographs as textures.
Field
Field

Adaptational Capabilities

The generative system is adaptable, scalable and can be fed with photo datasets from different cities & locations.
Field
Field
Field
Field
Field

Curated Dataset

To capture the vibrant mood of a run through the city a vast dataset of photographs was created.
Field

Credits

Executive Creative Direction

  • Marcus Wendt

Producer

  • Alice Shaughnessy
  • Stefanie Greimel

3D Design

  • Julien Bauzin
  • Nico Le Dren
  • Margot Hofmans
  • Louise Silfversparre
  • Anton Bohlin
  • John Lee Siebert

Documentation

  • Julien Bauzin
  • Nico Le Dren
  • WIN Marketing

Creative Director

  • Paul Brenner

Technical Direction

  • Claus Helfenschneider

Developer

  • VanTa

Sound Design

  • Kling Klang Klong

Contact us

Get in touch
Start a project
Publish our work
Join us

Newsletter