Winton Capital

Forms of Finance

Year

2016
An array of virtual, moving sculptures, casting the complexity of global trading into newfound and suggestive shapes
Financial market data and global economic parameters were used as inputs to drive procedural and parametric models; their aesthetic inspired by high-performance architecture
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Brand Visual

The print and motion assets form the entire range of brand visuals for an algorithmic trading company. The forms and their behaviour illustrate the processes that inform their decision-making: macro-economic indicators, exponential correlations, social and political factors.
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Credits

Executive Creative Direction

  • Marcus Wendt

Project Management

  • Maran Coates

Executive Producer

  • Vera-Maria Glahn

Art Direction

  • Paul Brenner
  • Dan Hoopert

Art Direction + Animation

  • Tim Bacon

Animation

  • Fernando Magalhães

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