VASHI

Love Wall

Year

2021
The digital VASHI LOVE WALL provides a canvas for expressions of love and affection, to let them be what they are, and to live on in an ever evolving archive.
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Art and love are in the eye of the beholder – you can look at a love message as just a scribble, or a piece of eternity.

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The Heart and Soul: Love Messages

Writing personal Love Messages onto a wall is an established piece of VASHI brand culture – with the digital Love Wall, the emotional power and value of these customer testimonials is taken into digital.
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Environment

Taking inspiration from nature, from something that determines our lifes like nothing else – Light.

Throughout the day and the seasons of the year light changes and creates plenty of different colours & moods. The procedural shaders pick up this natural phenomenon and create ever changing moods.
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Credits

Executive Creative Direction

  • Marcus Wendt
  • Paul Brenner

Artistic Direction

  • Margot Hofmans
  • Julian Braun
  • Davide Piscitelli

Technical Direction

  • Claus Helfenschneider

Executive Producer

  • Jamie Raap

Producer

  • Tom Feustel

Developer

  • Shadi El Hajj

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