Innovation

Monotype

Type Reinvented

Field

How type can become responsive, emotional, platform-adaptive, whilst remaining a powerful messenger of information, style and identity? In three unique digital art installations, FIELD and Monotype explore the future of typography.

In todays information-dense digital landscape, typography is the key communicator to reach across all media, yet font formats are as static as they were before Desktop Publishing. Over the course of a year, FIELD researched for Monotype how type can become smart, dynamic and emotional through new digital approaches; interactivity, generative design and data input. Out of a range of concepts for digital type showcases, three installations were created for Monotype’s presence at creative industry events.

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IKEA Space10

Everyday Experiments

OVO Energy

Forecast

Adidas

Stan Smith MYLO™

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