Adidas
Stan Smith MYLO™
Year
2022STAN SMITH MYLO™ the reinvention of an icon and the innovative process steps involved in producing a world’s first shoe that’s Made With Nature – Mycelium
The STAN SMITH MYLO™ concept shoe is a pinnacle exploration into creating products that are truly Made With Nature – using Mycelium, the complex latticework of underground Mushroom fibres.
A collaborative journey with adidas Sustainability to define a new visual language – future-positive metaphors for an evolving world, and a circular future.
A collaborative journey with adidas Sustainability to define a new visual language – future-positive metaphors for an evolving world, and a circular future.
Innovation
Pioneering innovations made possible through partnerships with Mylo™, a sustainable alternative to leather and Bolt Threads™, a biotechnology company committed to creating next generation advanced materials.
A more renewable alternative, an ‘unleather’ – made from mushrooms that has rapid growth and scaling capabilities.
A more renewable alternative, an ‘unleather’ – made from mushrooms that has rapid growth and scaling capabilities.
Regenerative Design
Taking inspiration from nature, from something that was billions of years in the making – Mycelium, in a resource constrained world, offers a glimpse into the future of material innovation: an End to Plastic Waste.
New Metaphors: For the Known and the Unknown
Understanding innovation – how fast-growing mushrooms can transform into a durable material – was our starting point:
The process steps of spawning, growth, harvest and process are transformed into new metaphors, and future-positive aesthetic – without giving away the secret recipe.
A Multi-Media approach to identity to convey science, nature and humanity – the known and unknown.
The process steps of spawning, growth, harvest and process are transformed into new metaphors, and future-positive aesthetic – without giving away the secret recipe.
A Multi-Media approach to identity to convey science, nature and humanity – the known and unknown.
To document areas of natural beauty with aerial drone photography, in the middle of European winter and with travel restrictions worldwide, we tapped into FIELD’s global network of trusted collaborators: working with Japan-based SOS in Belair allowed us to utilise talent on the ground with no unnecessary travel accumulated.
“This is larger than sports, this is for our future.”
adidas, ANNUAL REPORT 2020
Credits
Executive Creative Direction
- Marcus Wendt
Creative Director
- Mike Hughes
Client Director
- Vera-Maria Glahn
Producer
- Jamie Raap
3D Design
- Margot Hofmans
CGI Creative Director
- Julian Braun
- Dan Hoopert
- Misha Shyukin
Art Direction
- Clara Terne
- Davide Piscitelli
Editor
- Raquel Caro Nuñez
Sound Design
- Kling Klang Klong
VO
- Luisa Wietzorek
Videography + Photography
- SOS in Belair
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Address
London
FIELD.IO Ltd
Hackney Depot 5 Sheep Lane
London E8 4QS, United Kingdom
Berlin
FIELD.IO Berlin GmbH & Co KG
Niemetzstraße 47–49
12055
Berlin, Germany