Adidas

Stan Smith MYLO™

Year

2022
STAN SMITH MYLO™ the reinvention of an icon and the innovative process steps involved in producing a world’s first shoe that’s Made With NatureMycelium
The STAN SMITH MYLO™ concept shoe is a pinnacle exploration into creating products that are truly Made With Nature – using Mycelium, the complex latticework of underground Mushroom fibres.

A collaborative journey with adidas Sustainability to define a new visual language – future-positive metaphors for an evolving world, and a circular future.
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Innovation

Pioneering innovations made possible through partnerships with Mylo™, a sustainable alternative to leather and Bolt Threads™, a biotechnology company committed to creating next generation advanced materials.

A more renewable alternative, an ‘unleather’ – made from mushrooms that has rapid growth and scaling capabilities.
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Regenerative Design

Taking inspiration from nature, from something that was billions of years in the making – Mycelium, in a resource constrained world, offers a glimpse into the future of material innovation: an End to Plastic Waste.

New Metaphors: For the Known and the Unknown

Understanding innovation – how fast-growing mushrooms can transform into a durable material – was our starting point:

The process steps of spawning, growth, harvest and process are transformed into new metaphors, and future-positive aesthetic – without giving away the secret recipe.

A Multi-Media approach to identity to convey science, nature and humanity – the known and unknown.
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To document areas of natural beauty with aerial drone photography, in the middle of European winter and with travel restrictions worldwide, we tapped into FIELD’s global network of trusted collaborators: working with Japan-based SOS in Belair allowed us to utilise talent on the ground with no unnecessary travel accumulated.
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“This is larger than sports, this is for our future.”

adidas, ANNUAL REPORT 2020

Credits

Executive Creative Direction

  • Marcus Wendt

Creative Director

  • Mike Hughes

Client Director

  • Vera-Maria Glahn

Producer

  • Jamie Raap

3D Design

  • Margot Hofmans

CGI Creative Director

  • Julian Braun
  • Dan Hoopert
  • Misha Shyukin

Art Direction

  • Clara Terne
  • Davide Piscitelli

Editor

  • Raquel Caro Nuñez

Sound Design

  • Kling Klang Klong

VO

  • Luisa Wietzorek

Videography + Photography

  • SOS in Belair

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