Product trial turned experience: A Global Retail Interactive for On Running
When the world’s fastest-growing sports brand On Running first branched into physical retail, they partnered with fashion architects Specific Generic, tracking specialists Motion Metrix, and experience designers FIELD.IO, to create a store concept that seamlessly integrates architectural and digital experience – and that scaled from their NYC flagship to 20 retail outlets, pop-ups and events in the space of a year.
The Try On experience takes interactive retail to the next level:
Your running motion is analysed along a 12m track with markerless motion capture from three angles. A full biomechanical profile of your running gait is visualised as a digital artwork, analysis parameters, and product recommendations – pairing expert sales advice with data analysis and visualisation.
A smart database supports after sales and long-term customer relationships: when runners come back a few months after their purchase, a direct comparison shows them how the right shoe improves their performance.
Technology-Driven, Human-Centred
Centrepiece of the On NYC flagship store is a bespoke, swiss-engineered wall: with storage for all models and sizes on one side, and a modular digital-physical product display on the other. A high-density LED glows through a metal grid, creating a mesmerizing digital-physical effect – for which the visuals are specifically designed.
ON RUNNING, London Regent Street
Stores worldwide
NYC Flagship, New York, US Beijing, China London Harrods, United Kingdom Shanghai Kerry Center, China Shanghai TaiKoo Hui, China Shanghai Mono #4 Iapm, China Shenzen, China Chengdu, China Hangzhou, China Tokyo, Japan Zurich, Switzerland Los Angeles, California, US
Events
London Lab, Aug 2021 NYC IPO, Sept 2021 London Marathon, Sept 2021