Brand Expression


Track + Field

Athletic Motion + Dynamic Patterns

A dynamic video installation on a 15m curved screen, setting the scene at Nike’s Amsterdam Clubhouse. An abstract brand film driven by athletic motion capture and dynamic Flyknit patterns, designed to amplify the reveal of Nike’s Olympic uniforms for Rio.

Creative Director

Marcus Wendt

Executive Producer

Vera-Maria Glahn

Art Direction

Olof Storm

Design & Animation

Michael Parker

Design & Animation

Dan Hoopert


Maran Coates

Sound Design

Jamie Teasdale


Aad Hoofendoorn