Forecast

With a custom AI language model, we made hundreds of profiles of unique people — each possessed personal quirks and professions enriched by daily schedules gathered from commuters of every walk of life.

These human fingerprints then helped us create scores of realistic portraits and narratives of the UK at work and play. Something we couldn’t achieve at the scale and pace required with traditional photography and copywriting alone.

But of course, AI isn’t perfect. Engineering a robust curation tooling pipeline, we ensured every image produced was true to life and adapted to OVO’s brand guidelines.

Working with Europe’s largest indoor screen, we created a scalable graphic architecture to organise a landscape of data elements and streamline the animation process.

We built the canvas framework as a living texture. Ebbing and flowing with the activity of renewables on the energy grid, kinetic patterns and fine typographic details deliver the weather and energy usage in real time.

We believe in an experiential future: one where we embrace intelligent, emotional spaces made richer by — and not separated from — our humanity.

The OVO Forecast is the world’s first monumental use of AI in a public display. It offers a glimpse at what’s to come as we begin to decipher this technology and how to harness its potential in fresh and innovative ways.

Our message is simple: When brands put their audiences at the heart of experiences, they create room for interventions that are even more impactful and long-lasting.