Generative Design

Meta

Brand Management Tools

Field

Alongside the brand system, we prototyped a range of tools, leveraging innovative technologies to help streamline brand experiences, reduce repetitive tasks, and make creative teams more efficient.

Co-operative Design

Design tools of the future will allow creatives to more easily collaborate and interface with AI. Our research was designed to remove onboarding barriers for design guidelines and tone of voice — allowing AI to act as a trusted brand guide for designers working with layouts, colour, and text.

Field

Interfaces of the Future
We researched and prototyped a range of new ways to interact with AI-powered design tools, creating a hybrid interface that lets creatives make the most of human and machine collaboration.

Field

Reinforced With AI
AI can help with guided layout, tone of voice, and automatic translation, allowing designers to instantly create thousands of assets across multiple regions. The goal of these tools is to enable brands and creatives to work more seamlessly across campaigns.

Brand AI
Through our prototypes we discovered the opportunities and power of AI ingest for organisations. These brand AIs could soon be your future brand guardians and assistants. They will have deep knowledge of your brand and its products, access and understanding of all brand assets, with the ability to serve content and assist design work across the spectrum of brand touch points.

Created by

FIELD.IO

Client

Meta

Executive Creative Direction

Marcus Wendt

Creative Director

Jack Grafton

Senior Producer

Elsa Ásgeirsdóttir

Designer

Audrey Ma

3D Artist

Cecilia Erlich

3D Artist

Margot Hofmans

3D Artist

Lukas Rafik Mayer

3D Artist

Nikolai Pulger

3D Artist

Natalie Liu

3D Artist

Ariel Lu

3D Artist

Julian Braun

3D Artist

Adam Priester

3D Artist

Paul Mumford

3D Artist

Cesar Barbosa

3D Artist

Jerzy Sulikowski

3D Artist

Alexander Hahn

3D Artist

Dominique Dautheribes

Frontend Developer

Riccardo Torresi

Frontend Developer

Hugo Bruvry

Wired

System Aesthetics

Field
IBM

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Field
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