Generative Design
Alongside the brand system, we prototyped a range of tools, leveraging innovative technologies to help streamline brand experiences, reduce repetitive tasks, and make creative teams more efficient.
Co-operative Design
Design tools of the future will allow creatives to more easily collaborate and interface with AI. Our research was designed to remove onboarding barriers for design guidelines and tone of voice — allowing AI to act as a trusted brand guide for designers working with layouts, colour, and text.
Interfaces of the Future
We researched and prototyped a range of new ways to interact with AI-powered design tools, creating a hybrid interface that lets creatives make the most of human and machine collaboration.
Reinforced With AI
AI can help with guided layout, tone of voice, and automatic translation, allowing designers to instantly create thousands of assets across multiple regions. The goal of these tools is to enable brands and creatives to work more seamlessly across campaigns.
Brand AI
Through our prototypes we discovered the opportunities and power of AI ingest for organisations. These brand AIs could soon be your future brand guardians and assistants. They will have deep knowledge of your brand and its products, access and understanding of all brand assets, with the ability to serve content and assist design work across the spectrum of brand touch points.
Created by
FIELD.IO
Client
Meta
Executive Creative Direction
Marcus Wendt
Creative Director
Jack Grafton
Senior Producer
Elsa Ásgeirsdóttir
Designer
Audrey Ma
3D Artist
Cecilia Erlich
3D Artist
Margot Hofmans
3D Artist
Lukas Rafik Mayer
3D Artist
Nikolai Pulger
3D Artist
Natalie Liu
3D Artist
Ariel Lu
3D Artist
Julian Braun
3D Artist
Adam Priester
3D Artist
Paul Mumford
3D Artist
Cesar Barbosa
3D Artist
Jerzy Sulikowski
3D Artist
Alexander Hahn
3D Artist
Dominique Dautheribes
Frontend Developer
Riccardo Torresi
Frontend Developer
Hugo Bruvry