Brand Management Tools

Design tools of the future will allow creatives to more easily collaborate and interface with AI. Our research was designed to remove onboarding barriers for design guidelines and tone of voice — allowing AI to act as a trusted brand guide for designers working with layouts, colour, and text.

We researched and prototyped a range of new ways to interact with AI-powered design tools, creating a hybrid interface that lets creatives make the most of human and machine collaboration.

AI can help with guided layout, tone of voice, and automatic translation, allowing designers to instantly create thousands of assets across multiple regions. The goal of these tools is to enable brands and creatives to work more seamlessly across campaigns.

Through our prototypes we discovered the opportunities and power of AI ingest for organisations. These brand AIs could soon be your future brand guardians and assistants. They will have deep knowledge of your brand and its products, access and understanding of all brand assets, with the ability to serve content and assist design work across the spectrum of brand touch points.