Generative Design
Transforming static UI elements into powerful narrative tools. We established a three-dimensional library containing a functional core style alongside playful brand expressions.
Library of Components
We unified Meta’s approach to 3D elements to ensure consistency and cohesion across its brands. This required a dynamic toolkit with a unified core style for dimensional UI, and guidelines for composition, motion, lighting, and materiality.
Material Palette
Each brand within the Meta ecosystem has its own distinct strategy, character and interactions. We designed an approach to communicate the brands’ individual superpowers, while maintaining a cohesive set of materials and motion behaviours that reinforce the user experience.
Spatial Layouts
To enable elements to be integrated realistically into a scene, we designed an adaptive three-dimensional grid with rules and guidance around placement and lighting. This creates a natural focus and ensures compositions feel like an extension of the Meta ecosystem.
Created by
FIELD.IO
Client
Meta
Executive Creative Direction
Marcus Wendt
Creative Director
Jack Grafton
Senior Producer
Elsa Ásgeirsdóttir
Designer
Audrey Ma
3D Artist
Cecilia Erlich
3D Artist
Margot Hofmans
3D Artist
Lukas Rafik Mayer
3D Artist
Nikolai Pulger
3D Artist
Natalie Liu
3D Artist
Ariel Lu
3D Artist
Julian Braun
3D Artist
Adam Priester
3D Artist
Paul Mumford
3D Artist
Cesar Barbosa
3D Artist
Jerzy Sulikowski
3D Artist
Alexander Hahn
3D Artist
Dominique Dautheribes
Frontend Developer
Riccardo Torresi
Frontend Developer
Hugo Bruvry
In Collaboration With
Saffron Brand Consultants