IBM Blue Studio

 is IBM’s flagship conference, inviting businesses and thought leaders to discuss new technologies which will fuel the world’s next 

Through innovative technology and industry expertise, IBM is changing how the world works by building 

 illustrate IBM core themes and services to form the visual identity of the event, and provide a huge range of still and motion output to cater for 30k attendee conference in downtown San Francisco.



Seven generative visual systems illustrate IBM's core themes and services

Concept

Intro

Credits

Continuously evolving large scale cloud architectures, smart and seamless scaling.

Adaptation

Perfect Integration

Perfecting Processes

The journey from individual components to large scale solutions, aided by smart transformations.

Construction

Reflection

IBM think 2019 Reflection

Glass Technology

Machine learning visualised as a dynamically transformed crystalline object.

Acting on Insight

IBM think 2019 Generation

Generation From a chaotic explosion of unstructured data to ordered and insightful discoveries, through intelligent pattern recognition and analysis.

Generation

Protection

IBM think 2019 Protection

IBM's Security Resilience

A dynamic and evolving system of colour and soft, fluid texture, which envelops systems in a protective shield.

IBM think 2019 Transition

Optimising Performance

IBM Optimizing Performance

A dynamic cloud space, with constant flow, is organic but organised.

Transition

Community

Social Ecosystem

IBM think 2019 Community

Studies of social dynamics expressed through playful abstract shapes + animation.

Think 2019

Year

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