FIELD.IO : IBM: Quantum Compass

Projects Profile Impact Practice Contact

Year

2026

An interactive experience connecting business leaders with real-world quantum applications through a personalised journey.

Context

IBM wanted business leaders to see how quantum could relate to their own challenges, turning complex research into a starting point for meaningful business conversations.

Approach

Building on our previous work, the IBM Quantum Brand System, we designed and developed a personalised experience combining relevant case studies, interactive explanations and intuitive navigation.

Impact

Quantum Compass gives IBM a new way to engage business audiences, connecting their interests with relevant research and a clear route to further exploration.

Presented at Quantum World Congress 2026 in Maryland, the touchscreen activation invited business leaders to explore quantum’s relevance to their industries through work already underway with IBM and its collaborators.

A Personal Route Through Real Use Cases

Visitors’ industry, goals and interests shape three recommended case studies, turning a broad collection of research into a focused journey through relevant problems, methods and results.

Interactive Exploration

We developed an interactive explainer that visualises how computational demands grow, working with IBM’s scientific writers to make the ideas accessible while keeping the experience technically grounded.

Qubit Visual Language

Inspired by the qubit’s states of 0 and 1, we extended IBM Quantum’s visual identity into motion and interaction, using the hero gradient as a directional cue that rotates like a compass needle. Across the experience, forms radiate, converge and align to guide visitors through their personalised route.

Designed and Built for Exploration

We brought concept, system architecture, interface design and development together in a self-contained touchscreen experience, connecting onboarding, case study navigation and interactive content in a flow visitors could explore at their own pace.

Personalised Takeaway

A scannable card brings together the case studies explored, contact details and a profile — Explorer, Architect, Optimiser or Navigator — extending the experience beyond the booth and supporting further conversation with IBM.

Making emerging technology accessible starts with helping people find its relevance to their own work, giving them enough understanding to ask better questions and explore where it could take them.