IBM
Quantum Continuum Brand System
Year
2023Creating visual metaphors for the principles of quantum computing to establish and elevate IBM Quantum as a brand.
Superposition
Blur creates a natural radial motion to represent superposition in volumetric space. Leaning of the model of the Bloch Sphere.
Entanglement
A mysterious connection symbolising the entanglement of two qubits/particles. Like a dance choreography they move together but individually and change state in sync.
Interference
Qubits emit wave patterns visualising the idea of different phases. When the phases meet they effect each other in constructive or destructive ways.
Credits
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