Instagram
DEV Global Gradient Toolkit
Year
2024A dynamic, intelligent identity system.
Empowering Instagram with agility, recognition and reach.
Empowering Instagram with agility, recognition and reach.
An evolution of Instagram’s most recognisable brand asset: the gradient. The new global toolkit is brought to life with more dynamic range and movement.
Enhanced Accessibility
Gradient compositions and colour hierarchy combine with bespoke layouts and motion design to create a dynamic, accessible, and energetic brand expression.
Contextualised Expression
The living energy of Instagram, captured through the gradient is intelligent and adapts to context. Creating immersive experiences, it responds to users, content, the physical environment, audio, and movement to invite interaction and inspire creativity.
Iconic brand identities of the future must evolve with the business and its audience.
If you agree, then get in touch.
If you agree, then get in touch.
Credits
Created by
- FIELD.IO
Client
Executive Creative Direction
- Marcus Wendt
- Justin Crook
Senior Producer
- Elsa Ásgeirsdóttir
Digital Designer/Creative Developer
- Betty Lu
Motion and Systems Design
- Matyas Czel
Design
- Doris Helmlinger
Experiential Designer
- Riccardo Torresi
- Ray Chong
Motion Design
- Gianluca Monaco
- Max Palmer
3D Artist
- Julien Bauzin
- Julian Braun
- Max DXMIQ
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FIELD.IO Ltd
Hackney Depot 5 Sheep Lane
London E8 4QS, United Kingdom
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FIELD.IO Berlin GmbH & Co KG
Niemetzstraße 47–49
12055
Berlin, Germany