113 Spring
Digital Mirrors: A Personalised Welcome
Year
2025A responsive welcome that recognises presence and atmosphere in real time, setting the tone for a more human, connected experience.
Reflecting Collective Energy
The mirrors move with their viewers, responding to motion, distance, and energy to create visuals that breathe with the room. Each moment becomes a dialogue between the individual and the collective, a quiet choreography of reflection and presence.
In future iterations, the mirrors will recognise visitors through bookings, tailoring both visuals and language to each unique individual.
In future iterations, the mirrors will recognise visitors through bookings, tailoring both visuals and language to each unique individual.
Hyper-Local Personalisation
Hyper-local design anchors the experience in New York’s cultural and natural identity, building authenticity and emotional relevance.
Generative visuals inspired by native New York florals are developed through an ongoing dialogue between brand, context, and code, the system evolves with time and season to create a living sense of connection.
Generative visuals inspired by native New York florals are developed through an ongoing dialogue between brand, context, and code, the system evolves with time and season to create a living sense of connection.
Rather than acting as displays, the mirrors create moments of recognition and connection, showing how ambient technology can strengthen relationships between people and place.
Credits
Created by
- FIELD.IO
Client
- 113 Spring
Executive Creative Direction
- Marcus Wendt
Creative Direction
- Justin Crook
Executive Production
- Xavier Boivin
Product Direction
- Simon Brown
Technical Direction
- Cornelius Carstens
Art Direction + Design
- Derya Ermetin
Creative Development
- Raphaël Améaume
Development
- Leon Delaimy
- Tjaša Šinkovec
- Daan Rongen
Motion Design
- Max Palmer
- Samuel Lewek
- Nike Kuschick
- Leon Novaković
Communication
- Alexa Chirnoagă
- Ana Morais
In Collaboration With
- 113 Spring
- Snøhetta
- Modem
