Monotype

Type Reinvented

Field

Year

2015
How type can become responsive, emotional, platform-adaptive, whilst remaining a powerful messenger of information, style and identity?
Field
In three unique digital art installations, FIELD and Monotype explore the future of typography.

In today's information-dense digital landscape, typography is the key communicator to reach across all media, yet font formats are as static as they were before Desktop Publishing.
Field

Turning Type Dynamic

Over the course of a year, FIELD researched for Monotype how type can become smart, dynamic and emotional through new digital approaches; interactivity, generative design and data input. Out of a range of concepts for digital type showcases, three installations were created for Monotype’s presence at creative industry events.
Field
Field

Credits

Executive Creative Direction

  • Marcus Wendt

Executive Producer

  • Vera-Maria Glahn

Software Development

  • David Li
  • Patrick Fürst
  • Tak Fung
  • Marco Weber

Art Direction

  • Hudson-Powell

Producer

  • Valtteri Laihanen

Documentation

  • Okay Studio

Sound Design

  • Jochen Mader
  • Box of Toys

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