Monotype
Type Reinvented
Year
2015How type can become responsive, emotional, platform-adaptive, whilst remaining a powerful messenger of information, style and identity?
In three unique digital art installations, FIELD and Monotype explore the future of typography.
In today's information-dense digital landscape, typography is the key communicator to reach across all media, yet font formats are as static as they were before Desktop Publishing.
In today's information-dense digital landscape, typography is the key communicator to reach across all media, yet font formats are as static as they were before Desktop Publishing.
Turning Type Dynamic
Over the course of a year, FIELD researched for Monotype how type can become smart, dynamic and emotional through new digital approaches; interactivity, generative design and data input. Out of a range of concepts for digital type showcases, three installations were created for Monotype’s presence at creative industry events.
Credits
Executive Creative Direction
- Marcus Wendt
Executive Producer
- Vera-Maria Glahn
Software Development
- David Li
- Patrick Fürst
- Tak Fung
- Marco Weber
Art Direction
- Hudson-Powell
Producer
- Valtteri Laihanen
Documentation
- Okay Studio
Sound Design
- Jochen Mader
- Box of Toys
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FIELD.IO Ltd
Hackney Depot 5 Sheep Lane
London E8 4QS, United Kingdom
Berlin
FIELD.IO Berlin GmbH & Co KG
Niemetzstraße 47–49
12055
Berlin, Germany