Experiential

Nike

Force of Nature

Using Kinect interaction and a treadmill fitted with custom sensors, the installation takes the runner through a journey of immersive visual effects that amplify the feeling of getting into the flow of running.

Created for the April 2015 Nike Innovation Summit at Truman Brewery, London.

An interactive running experience that transforms you into a Force of Nature.

Field
Field
Field
Field

Commissioned by

Nike EHQ

Creative Director

Marcus Wendt

Project Management

Vera-Maria Glahn

Project Management

Maran Coates

Electronics

Andrea Cuius

Software Development

David Li

Electronics

Laurence Symonds

Sound Design

Studio Kamp

Documentation

James Medcraft

Privacy

© FIELD 2024