Events + Retail


Force of Nature

Using Kinect interaction and a treadmill fitted with custom sensors, the installation takes the runner through a journey of immersive visual effects that amplify the feeling of getting into the flow of running.

Created for the April 2015 Nike Innovation Summit at Truman Brewery, London.

An interactive running experience that transforms you into a Force of Nature.

Commissioned by

Nike EHQ

Creative Director

Marcus Wendt

Project Management

Vera-Maria Glahn

Project Management

Maran Coates


Andrea Cuius

Software Development

David Li


Laurence Symonds

Sound Design

Studio Kamp


James Medcraft