Global Rebrand

FIELD has been engaged in an ongoing collaboration, supporting the Facebook Design team with the launch of their new company brand, Meta.

Beginning with exploring the expression, motion behaviour, and liminal materiality of the logo, FIELD has continued to consult on the wider brand visual language - conceived for a future transitioning between physical and virtual spaces.

Transitioning from 2D to 3D seamlessly and taking on multiple textures which speak to the boundless creativity of what can be built within the Metaverse.