IBM

Reflection

Year

2022
Visualising the intangible, invisible technologies behind machine learning and neural networks.

Neural networks and machine learning are the building blocks of many IBM businesses showcased at Think 2019, and have an increasing influence over our lives and how technology around us functions.
Field

Glass Technology

The visuals for Reflection used a relatable material – glass – which can take on the qualities of a smart, technical structure. Using the glass as a series of filters, similar to the way in which neural networks are built and learn, touches of colour add a prismatic quality and highlight the facets of the machinery.
Field
Field
Field

Credits

Creative Director

  • Marcus Wendt

Design & Animation

  • Julien Bauzin
  • Will Denning

Executive Producer

  • Norra Abdul Rahum

Producer

  • Alice Shaughnessy

Sound Design

  • Kuedo

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