IBM
Reflection
Year
2022Visualising the intangible, invisible technologies behind machine learning and neural networks.
Neural networks and machine learning are the building blocks of many IBM businesses showcased at Think 2019, and have an increasing influence over our lives and how technology around us functions.
Glass Technology
The visuals for Reflection used a relatable material – glass – which can take on the qualities of a smart, technical structure. Using the glass as a series of filters, similar to the way in which neural networks are built and learn, touches of colour add a prismatic quality and highlight the facets of the machinery.
Credits
Creative Director
- Marcus Wendt
Design & Animation
- Julien Bauzin
- Will Denning
Executive Producer
- Norra Abdul Rahum
Producer
- Alice Shaughnessy
Sound Design
- Kuedo
Contact us
Get in touch
Start a project
Publish our work
Join us
Newsletter
Address
London
FIELD.IO Ltd
Hackney Depot 5 Sheep Lane
London E8 4QS, United Kingdom
Berlin
FIELD.IO Berlin GmbH & Co KG
Niemetzstraße 47–49
12055
Berlin, Germany