Neural networks and machine learning are the building blocks of many IBM businesses showcased at Think 2019, and have an increasing influence over our lives and how technology around us functions.

REFLECTION: Visualising Machine Learning & Neural Networks


To illustrate intangible, invisible technologies, the visuals for Reflection used a relatable material – glass – which can take on the qualities of a smart, technical structure. Using the glass as a series of filters, similar to the way in which neural networks are built and learn, touches of colour add a prismatic quality and highlight the facets of the machinery.


In Collaboration With

IBM Brand Experience and Design

Creative Director

Marcus Wendt

Design & Animation

Julien Bauzin

Executive Producer

Norra Abdul Rahum


Alice Shaughnessy

Design & Animation

Will Denning

Sound Design