Briefed to create a motion identity for telecommunications company Huawei, the aim was to showcase their unique collaborative culture and premium ambition, aligned with their cutting-edge technology and research into innovation. Primarily used for device boot-up screens, keynote presentations and TV commercials, an individually designed, high-end logo animation was crafted.
Using the lotus petals as actors in a sequence of abstract narrative scenes, the collaborative process for which Huawei are revered is communicated. A spark of the brand red ignites through the petal demonstrating the company’s innovative spirit and through motion the logo becomes a living form; a sensorial experience brought to life through vibrant colour, enriched further by intricate and sophisticated details. Through careful attention to the lighting the logo matures into a powerful structure made of a deep red material conveying a premium look and a luxurious texture.